Spotlight on a Fox: Amy Kritzker of What Jew Wanna Eat

We'd like to introduce you to Amy Kritzer one of our Foxes here at OutFox. Amy's a true girlboss with her own cooking blog What Jew Wanna Eat and store ModernTribe Amy built her business from the ground up and now is sharing her expertise with the women in the OutFox community. Thank you Amy for inspiring us all!

We decided to catch up with Amy to learn more about what inspired her to take the leap and start her own business!


Q: What were you doing before you decided to take the leap?

After college, I worked in conference production and consulting in NYC and Austin. I started WJWE in 2010 as a hobby when I needed a creative outlet, and it quickly became my whole world! Then I had the opportunity to become the owner of ModernTribe in 2016, and it seemed like the perfect extension of the brand I had already built. 

Q: How did you know you had to work with food?

I have always loved cooking for people but never thought of it as a career. After I started What Jew Wanna Eat, making new recipes was all I could think about, and I knew I had to make a career change. I trusted my gut. 

Q: What do you enjoy most about being an entrepreneur?

I love making my own schedule, and knowing that there is no limit to what I can create or where I can take my career. It's extremely rewarding building your own brand and watching it grow.

Q: Any advice for women trying to find really meaningful work?

The most rewarding part of working on my business is getting feedback from readers/customers that they successfully made one of my recipes or gifted the perfect item from my store. If you can find a fun way to fulfill a need (maybe even one your customers didn't realize they had) you'll have a significant career.