Spotlight on a Fox: Amy Kritzker of What Jew Wanna Eat

We'd like to introduce you to Amy Kritzer one of our Foxes here at OutFox. Amy's a true girlboss with her own cooking blog What Jew Wanna Eat and store ModernTribe Amy built her business from the ground up and now is sharing her expertise with the women in the OutFox community. Thank you Amy for inspiring us all!

We decided to catch up with Amy to learn more about what inspired her to take the leap and start her own business!


Q: What were you doing before you decided to take the leap?

After college, I worked in conference production and consulting in NYC and Austin. I started WJWE in 2010 as a hobby when I needed a creative outlet, and it quickly became my whole world! Then I had the opportunity to become the owner of ModernTribe in 2016, and it seemed like the perfect extension of the brand I had already built. 

Q: How did you know you had to work with food?

I have always loved cooking for people but never thought of it as a career. After I started What Jew Wanna Eat, making new recipes was all I could think about, and I knew I had to make a career change. I trusted my gut. 

Q: What do you enjoy most about being an entrepreneur?

I love making my own schedule, and knowing that there is no limit to what I can create or where I can take my career. It's extremely rewarding building your own brand and watching it grow.

Q: Any advice for women trying to find really meaningful work?

The most rewarding part of working on my business is getting feedback from readers/customers that they successfully made one of my recipes or gifted the perfect item from my store. If you can find a fun way to fulfill a need (maybe even one your customers didn't realize they had) you'll have a significant career.  

A Reflection on Equal Pay Day 2018

Last week, we observed Equal Pay Day – an important day to reflect on how our nation compensates women for the work they perform in a company. We loved the energy and buzz that this day ignited, and the important conversations we heard. We hope this continues beyond just April 10th.

At OutFox, we know unequal pay is a larger systemic problem in our society (unfortunately, the overarching issue is not limited to just women), and while that disheartens us, we are working towards taking small steps to improve women’s compensation in the workplace with what we as individuals can control for ourselves. Research shows that, on average, women are more likely to leave a job unhappy than to negotiate for higher pay, better benefits, or more fulfilling projects. This isn’t specific to an industry or function – across the board we as women aren’t asking for more, we aren’t putting our names in the ring to be considered for more, and this hurts us in the long-run. Sometimes it just takes the wisdom and experience of a woman who has been there, and who can talk you through how to approach the conversation, to build the confidence you need to assert that you deserve more and go after it. This is one of many reasons why we built OutFox. You can’t score without ever taking a shot – and we want to see more women taking shots on goal!

Below – we’re sharing some of our favorite conversations from equal pay day and important statistics around women’s compensation that keep us inspired.

Can this please be the last equal pay day? Cosmopolitan magazine is calling for #lastequalpayday and we agree – we want to see this important conversation turn into action! Millennials are more likely to discuss their salary with peers than any generation before them, which is why we love Cosmo’s urging of women to discuss what their male peers are earning and utilize this to ask for more.

By The Numbers: What Pay Inequality Looks Like For Women In Tech – Many in tech acknowledge that there is a pay and employment gap, but aren’t sure how to fix the problem. Forbes takes a deep dive into the employment disparity in the tech industry.

Do Women Avoid Salary Negotiations  Harvard research shows, women are much more likely to negotiate for salary when the salary is explicitly stated as ‘negotiable’ versus men who will negotiate terms regardless. At OutFox we firmly believe that everything is negotiable!

If you’re looking to improve your compensation or to talk to a woman who can help you build your compensation negotiation strategy - check us out at or reach out to

How Trailblazing Women Built their Dream Careers

On Wednesday, OutFox had the honor of hosting a panel discussion featuring 4 inspirational women at TechStars Chicago. They shared their insights on building careers with meaning, careers that make them feel fulfilled and motivated everyday. Unlike in casual conversation, where we often try and deflect questions as to how things are going with a confident "things are going great!" each of these women candidly described all the ups and downs of their career journey - something we don't see enough of in everyday life.

For those who were unable to attend our event, but still looking to learn from inspirational women, we wanted to share our favorite stories and pieces of advice from each of the four women.

Haley O'Brien | Power Construction "98% of the construction industry is male, and I didn't realize at the time how rare it was to have been paired with a female manager on my first project ... in the beginning, networking in a room with all men, it was so hard to overcome the awkwardness and the boys-club culture!"

Haley is a talent in the construction industry, despite being one in the only 2% of women who work in the field. She described to the group how her female mentor helped her to harness the unique strengths of being a woman in her field. As a project manager, Haley interfaces with many clients and has learned that her empathy, attention to detail, and ability to distill the client's vision are what set her apart. Incidentally, translating a client's vision into design is the reason why Haley got into the construction business, it is what fuses her love of engineering and architecture. A focus on these areas not only leverages her core strengths, but is the reason why she loves her job.

Nilam Desai | Mercato "I had my lightbulb moment as a teacher - I was weaving healthy eating into all of my teachings - when a student told me that she had saved up to buy hummus so that she could have a healthy snack. That was when I knew..."

Nilam made a pivot from the teaching world into the food-tech space. Her lightbulb moment, described above, or the moment when she knew she was ready for a career change energized her as she embarked on a complete 180 career change. Despite a drastic industry change, Nilam saw how her skills in teaching were leverageable strengths in her next career, and how while she wasn't working directly with food, she had a relevant foundation upon which she could build. It was this crystallizing moment that gave Nilam the confidence to make the leap, and reach out cold to the CEO of a startup where she'd eventually end up starting her career in the food-space.

Margaret Neiman | Groupon "Someone told me that I'd have many careers in my life, and that is what made me comfortable in making a change."

Margaret, a self-described recovering attorney, also made a sharp pivot in her career when she moved to the corporate side into HR & Benefits management. Feeling deeply unhappy in her hours and work environment, it wasn't until a friend told her 'you know you don't haveto do this job' that she realized it was time to make a change. Like many of us, Margaret felt the pressure to have a strong, linear career trajectory, especially after having gone to law school right out of college. But ultimately, it was the subject-matter expertise she gained in her law degree that gave her the confidence to make the pivot and move corporate side, and realize that while she was making a trajectory change, her background was a key component in her success. She ultimately made her way out by working her network to secure an interview at Groupon, where she'd eventually go on to lead her own division in the HR department.

Victoria Stroz | Adler University "Everywhere I've gone in my career has been due, in some part, to networking ... I make a concerted effort to keep my network updated and keep the connections warm."

Victoria has recently discovered her passion for helping others as a therapist. After moving from finance to recruiting to HR, she uncovered the best parts of each job she had, while they were different, was her ability to coach and help others, leading her back to graduate school to become a therapist. Along the way, she relied heavily on her network - past bosses, former coworkers - who helped her navigate each turn, and sometimes opening up the doors for her before she even asked. At times, her network helped give her the confidence she needed to take the next step, such as when she was thinking about applying for schools, because as we all know, sometimes you just need to hear it from someone else. Victoria's advice is to always keep your network sharp, utilizing it as a key tool in your career tool-kit.

What we're reading: women who are crushing it

What gets you up in the morning?

For us, it's inspirational stories from the women in the world exploring meaningful careers. We'd love to share some of our favorite stories this week.

Working for more than the weekend

The women at OutFox are interested in a career that brings more than a paycheck -- it produces satisfaction and meaning. That desire is propelling women into leadership roles in bitcoin and beyond. But, we do have to wonder... is this desire more acute in women or is it simply more frequently highlighted? We're bringing you some stories about passion in women's careers and we'd love to hear your take.

Blockchain bosses. Women represent top seats at many of the start-ups tackling blockchain. Why? Doing good with technology resonates to them. Read their stories on Quartz.

Balancing becoming a mom. Questioning if you can still create meaningful work with your attention divided as mom? So was author Joy Lanzendorfer. Read her story on The Washington Post.

Female founder? Emphasize mission. A recent Harvard Business School study found that female founders that emphasize their venture's social impact avoid the penalty of gender bias in pitching. Does this help or hurt us? Read more in Harvard Business Review.